The 20 things
If the online music industry had a holy book, Andrew Dubber´s free eBook “20 things you must know about music online” would be it – it is the absolute must read for any artist who wants to make headway in the sometimes treacherous and often bedazzling online music business. Actually, it is a holy book; it expounds 20 undying and immutable truths which should guide your online music strategy; though shall not, on pain of eternal damnation, question 20 things! Ok, perhaps this is going a tad to far . The truths are not immutable, because like reality the music industry is everchanging, but it does provide some pretty sound guidelines. Containing sound insights crammed with useful tips and strategies it is a great resource to get potent advice and information about how to best utilize the possibilities now available to aspiring musicians in the advent of the web 2.0 (or 3.0?) era.
Among other things, Dubber covers key promotional strategies, lists most of the important websites you should know about, gives the “Long Tail theory” a clear explanation, explains the golden formula “hear, like, buy”, analyses the importance of opinion formers and how to use them, explains search engine optimisation and how to use RSS feed to your advantage.
It at the same time dispels many of the myths about the online music industry which popular hype would have us believe. All in all, it is indispensable, and if you haven’t read it, you really must; and if you have read it, read it again…and again. Dubber is the man when it comes to these things. Consider “20 things” a little aperitif to his own website new music strategies, which gives the things he mentions in 20 things, and a whole lot of other stuff, a more comprehensive consideration.
Tags: 20 thing you should know about music online, andrew dubber, independent, marketing, Music, new music environment, new music strategies, online music, Promotion advice, Promotion Advice
