Niche Marketing with Derek Sivers

The era of the mega hit is gone - niche is the new mainstream. Find your niche and rule it - or better, create one and own it. In this interesting discussion with Ariel Hyatt of Cyber PR, Derek Sivers talks about an important feature of the online music environment vital to understand if one is to make headway marketing music online.

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This entry was posted on Monday, January 4th, 2010 at 5:30 pm and is filed under Promotion advice, The new music industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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2 Responses to “Niche Marketing with Derek Sivers”

  1. RecordUnion.com » Blog Archive » Niche Marketing with Derek Sivers | www.NicheThoughts.com Says:
    January 5th, 2010 at 3:35 am

    [...] discussion with Ariel Hyatt of Cyber PR, Derek Sivers … View original post here:  RecordUnion.com » Blog Archive » Niche Marketing with Derek Sivers Niche Thoughts, marketingariel, ariel-hyatt, mega, niche, niche-marketing, place, [...]

  2. Andrew Says:
    January 11th, 2010 at 3:25 am

    This is good advice but I wish he would have held the mic himself so I could really hear what he was saying. Either way thanks for this….

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