Peoples Music Store offer a unique way for listeners to purchase and explore music, and because of this provides some great promotion opportunities for artists. Today we will have a look at a few of them.

Unlike other stores, everyone can become a shopkeeper on Peoples Music Store - it is truly democratic. As a label, promoter, manager or just plain old music enthusiast you can (free of charge) create and design your own storefront and stock music existing on the service. If you have distributed music with Record Union, your music will be available in the stockroom. When people buy music from your store, you earn points which you can use towards buying more music.

As an artist, the trick is to find storekeepers who would be interested in stocking and even promoting your music. This shouldn’t be too difficult, as the store search function enables you to sort stores by genre and the diversity of stores is impressive. Most members of the storekeeper community are also passionate about music and generally open to listening to and adding new music to their store. Once you have contacted the store owner and introduced yourself, they may even write a review of your music or list it as a featured release. Like with bloggers, podcasts etc. its all about building relationships.

If you run your own label, you have the opportunity to build your own storefront and attract buyers to check out artists you are releasing. Directing fans from individual artists to your store is a good tactic, because there is every chance they will check music from other artists you have in your stockroom.

The truly wonderful thing about Peoples Music Store is that one quickly notices that it has a strong community behind it and really is effective in introducing listeners to new music, while also providing music enthusiasts an output for their passion. Listeners flock to stores they trust to find new sounds, and the storekeepers are eager to list the best music within their genre which may just as well be from indie/unsigned artists.

If Peoples Music Store is new to you then you should have a closer look. Whether an artist or label, we think it is definitely a channel you should consider utilizing in your promotion campaign. Peoples Music Store also have a number of social networking tools to increase the viral effectiveness of your efforts.

Tags: peoples music store, peoplesmusicstore, Promotion Advice, record union, Recordunion

This entry was posted on Monday, January 18th, 2010 at 3:33 pm and is filed under Promotion advice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.