He said, using an apt metaphor, that musical projects, like wine, can mature with age. What he means by this is that when you work with a musical project too long and you might find yourself “distracted” by your own composition. He means that if you grow tired of a composition and after a time think its hopeless - don’t through it away. Dr.Sounds himself often returns to a project after some time, and with his initial misgivings cast aside he approaches it with fresh enthusiasm.

There is actually a type of syndrome, he points out. You cannot work on a song for an unlimited time, because before too long your mind learns the logic of the song and refuses to let you to “hear” it again. If you take a break for a while and let the brain forget this logic, you can hear the song again and approach it afresh.

One can even take the metaphor further. Not all wine actually matures well, some do better than others - but you wont know until you have let it stand a while and then opened a new bottle from the cask.

To summarise: never throw away something you have done, because when you forget the learned logic of a song, you can rediscover your own work anew.

A recent survey by Beijing-based research group Music 2.0 found that a third Chinese music consumers are willing to pay for downloads. In the study, listeners cited their current inability to find non-mainstream music and desire for better niche and foreign music discovery tools as chief among the reasons for this. Previously non-mainstream music was mainly available through unauthorized services. So as you can see, Wawawa is in many ways a landmark music service directly tailored to the needs of Chinese listeners.

We hope that by providing music to this platform Record Union will open the doors to the Chinese market for independent and unsigned bands from around the world, and help satiate the hunger that Chinese music lovers have for niche foreign music.

We will send our entire catalog to Wawawa in the coming week. As always, if you would for some reason not like your music featured in this store please contact content(at)recordunion.com before Wednesday 10th March, 16:00.

The Basepoint Media digital platform provides content to a large range of stores and services located in Denmark, Sweden, Norway, Germany and a number of other European countries. Their platform comprises a flexible solution which allows any label, retailer, brand or service to offer digital music and film purchases from their website. Record Union are pleased to have just finalised a deal which will enables us to provide music to Basepoint and all their affiliates. Click here to see a list of Basepoint Media´s existing clients. Record Union are very pleased to add yet another great partner to the list of services we deliver music to.

We will send out entire catalog to Basepoint Media next week. If you would for some reason not like your music featured in their catalog, please contact content(at)recordunion.com before Sunday 7th March, 16:00.

Now, Record Labels don´t do all of this just for the fun of it. Rather, they do it as an investment. Record Labels are a business, and just like all businesses they make risk calculations. To make yourself attractive to Record Labels they must see you are an attractive investment; that once they invest money in you they will at least get it back.

It is undeniable that the onset of the digital music revolution has created amazing new possibilities for independents, both when it comes to distribution and promotion. However, it is also an environment which has made it harder for many Record Labels to sell music. The traditional marketing machinery has lost traction, and the diffuse Internet music environment has made the access and consumption of music far more diversified. Even with money to throw around, the chance and scale of success has become smaller. Once the traditional music industry adapts, or we see the rise of more influential and innovative digilabels, they will have a hard time making the same kind of money as they once did.

In this climate of uncertainty, risk calculations become all the more prevalent. So, to get signed you must make yourself as attractive as possible. Raw talent won´t hack it anymore, not by itself. They don’t have the time, resources or money to nurture you from infancy. If you are looking to get signed, the Internet is a great place to develop your art and show the labels you got what they want.

A decent track record of digital sales is a strong plus factor, and nothing illustrates an active and engaged fan base like having thousands of plays on streaming services. Focusing on improving the scale and force of your live performances, selling merchandise and playing festivals are also plus factors when looking to gain label interest. The bottom line is that a Record Label is a business. A good business makes money. In an uncertain environment risk becomes more prevalent. So if you want a Record Deal, a wise thing would be touse the great possibilities in the online environment to make yourself into an irresistible investment.

And yes, I know, we may only be a distribution company, but the most of you who distribute though us are up and coming. Hungry. That’s good. Record Union may well be the springboard you need. More about that some other time.

Is it friday? Yes. Let the music play.

//P.

A good first step is to make sure that the titles of your tracks and albums are easy to remember. Ideally, this should also be the same for your band or artist name  (so if you are starting a new band then this is something to think about). It is difficult to know for sure what will stick in the mind of a listener, it’s individual, after all. Name a band “Torsten” and I will remember it because of my late grandfather. Name the band “The Save” and I will forget it. I always forget to save. The key is to be creative and come up with something everyone will remember - something which sticks out.

Another thing you should think about is this how common the names you are using are. In search engines “Torsten” is pretty uncommon and might be a word which makes you come out near the top of the search results . “The Save”, on the other hand, may be bad as since it’s a name at least 36 artist use in combination with something else. Then there is the aspect of radio- or random party play. If you have a rather bizarre chorus line where the lyrics goes ”I love dogs while they sleep” or “Purple elephants are better than pink ones” over and over again then its silly to name the song something else. I am sure we have all heard a song somewhere which we really like but all we can remember is the chorus line - wouldn’t it be a shame if someone searched for this chorus line and then didn’t find it?

One can also be a little militant in how one names songs and albums, and play search engines at their own game. Naming your song “Madonna slept with U2 and Coldplay” or something like this will guarantee that you get lots of search hits from people searching for Madonna, U2 and Coldplay. Its a little cheeky, but hey, if people check out your music, its worth it, no?

If you name your song ”Michael Jackson sleeps With Madonna” you may hit the Jackpot.

- P.

Consequently, we regret to say that those of you who published releases during this time will have to publish them again. Fear not, the UPC´s that you pruchased are still valid, and can be found on the “create an album” page, as can the audio files you uploaded and edited. All which is required is that you create a new album and publish it on the website.

This is the first time we have experienced a problem of this nature, and we will do our utmost to prevent it happening in the future. As said, the website is now running as usual, so there should no longer be any problem distributing your music.

If you have questions concerning your release, please get in touch with: content(at)recordunion.com and our content team would be happy to answer them.

There are some interesting new services popping up surrounding the live circuit, one of these is Songkick.

From a gig goer perspective, Songkick is an online service that keeps you updated about upcoming concerts. Via the Songkick “Tracker” you can search for your favourite artists, venues and festivals and by tracking them keep updated on who is playing, where and when. You can even track your friends and know which gigs they intend to hit up, as well as the city you live in to keep informed about all the upcoming gigs going on there. You will be notified when new gigs are announced, and see a calender of all the concerts going on the coming weekend and in the future. One great feature is that as a gig goer you can upload photos and videos for the events you have attended, add reviews and even build a gigogprahy of past concerts and festivals you have been to.

Now, as an artist, band or promoter this service clearly has many benefits. It is straightforward to add your own events to Songkick and as yet you cannot create your own special artist profiles - just adding your concerts into the database will make it trackable to people using the service. If you are looking for a good way to coordinate your concerts with fans, attract new people, get reviews and raves about your gig and also have a place to for you our your fans collect videos and photos of you being a rockstar - then Songkick is a great place to do this.

You can listen to “Made in Sweden” on: Spotify, Deezer.