Amazon have recently launched a new service called Artist Central which is designed to help artists and labels promote their music on the Amazon store. As an artist or label you are now able to add extra content to your artist page(s), such as a biography, pictures and even upload MP3s to offer as free downloads and full length streaming. Other cool features include customizable store banners, a twitter feed and a space to embed your videos. Check the profile for Band of Horses for to see these in action.

Getting set up is pretty straightforward. It just a matter of claiming your profile, which you can do by signing in to Artist Central with your Amazon account. If you don’t already have an Amazon account, you can go ahead and create one for free. Claims are usually approved within a matter of days. Once the claim has gone through you can go ahead and use these new features to jazz up your profile. All in all, we think Amazon have provided a valuable set of tools which help you connect to listeners in a more dimensional way, ultimately helping you increase your sales and exposure via the Amazon Store. We wish you the best of luck.