This clip is a trailer for a film created in 2006 called “Before the music dies”. A documentary, it gives provocative insights into the music industry as it is today. It tells the story a music industry split in two – “the homogenous corporate product which is spoon fed to consumers, and the diverse independent music that finds devoted fans online and at clubs across the country”. The film features engaging interviews with artists, music industry insiders, critics and fans who all tell of their own unique experiences of two aspects of an industry which are fundamentally at odds. It brings out well the contrasting ideologies of the mainstream and the independent, and hints towards the political rammifications of both outlooks. The film comes highly recommended. Find out more about the film, or purchase it at www.beforethemusicdies.com.