The era of the mega hit is gone - niche is the new mainstream. Find your niche and rule it - or better, create one and own it. In this interesting discussion with Ariel Hyatt of Cyber PR, Derek Sivers talks about an important feature of the online music environment vital to understand if one is to make headway marketing music online.

It is easy to forget that even before an artists music has been able to describe itself, people must hear about it. This is Derek Sivers (founder of CD baby) talking about the importance of artists being able to talk about their music. Before your music is able to do the talking, you have to use words in order to invoke curisostiy about your art - and these words better be invocative, titilating and  well thought out. Bear this in mind when you are asked: “so, what kind of music do YOU do?”.