Today we are today excited to announce another new partner. WaWaWa is the largest legitimate independent download store in China. Created exclusively for mainland Chinese consumers, the store delivers DRM-free mp3’s via a monthly subscription plan. The service also allows subscribers to stream their downloads from any location providing access for the 40% of Chinese users who access the web from Internet cafes.

A recent survey by Beijing-based research group Music 2.0 found that a third Chinese music consumers are willing to pay for downloads. In the study, listeners cited their current inability to find non-mainstream music and desire for better niche and foreign music discovery tools as chief among the reasons for this. Previously non-mainstream music was mainly available through unauthorized services. So as you can see, Wawawa is in many ways a landmark music service directly tailored to the needs of Chinese listeners.

We hope that by providing music to this platform Record Union will open the doors to the Chinese market for independent and unsigned bands from around the world, and help satiate the hunger that Chinese music lovers have for niche foreign music.

We will send our entire catalog to Wawawa in the coming week. As always, if you would for some reason not like your music featured in this store please contact content(at)recordunion.com before Wednesday 10th March, 16:00.