For many, it is common knowledge the “music industry” is “evil”, cares as much for artists as a lion does a dying gazelle, and that record labels, especially the majors, are synonymous with the four horsemen – or may even be a direct machination of the unspoken one himself. Exploitative, manipulative, conniving, devious, deceiving – they are not to be trusted. And Record Contracts, well, if Record Labels embody the devil – then Record Contracts are that which chains an artists immortal soul to the netherworld. This is clearly an exaggeration, they can´t be that bad – I mean, they at least make artists rich and famous. Well, famous maybe – but rich? Is this another common sublimation which needs evaluation?

The above one sided polemic finds support in an excellent article written by a rather well respected and renowned veteran of the music industry. Except he, Steve Albini, likens the process of signing a major Record Deal, with “a trench, about four feet wide and five feet deep, maybe sixty yards long, filled with runny, decaying shit”. On one side of the trench is a “faceless industry lackey holding a fountain pen” and the other, a collection of eager artists wanting to sign the contract. The lackey shouts “go” and the in they plunge, scrambling and fighting to reach the other side.
Now think what you will about the Label structure, but before you make up your mind, read this article!

The Problem With Music by Steve Albini

This article will give new insights into the traditional A&R structure, the Deal Signing process as well as factual evidence proving how many Record Deals just dont pay out. Read it! Espcially if you are one of those who measures success as synonymous with being signed by a major label.

The BBC technology page wrote an interesting article recently entitled “the net helps music sing new songs”. It is a great article outlining the many ways which the internet is changing music, and how musicians are utilizing the internet to empower themselves.  Discussing the continuing role of major labels, the article points out that “Some would argue that with an international reach and incredibly low entry costs, that the internet itself is the newest “major” label”. This arguement is in fact quite strong, for the many of the key roles that a major record label performs (recording, distribution and marketing) the internet also performs, and with a greater volume of music. Technological developments within music recording and production, coupled with the international reach of the internet has made it easier for musicians to record and “release” their music globally. The internet can be seen as the new “major label” for it enables far more music than ever before to be shared on a global platform,  while simultaneously putting this music in a close proximity to listeners who can discover and enjoy it.

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There has been much made of the new possibilities that the internet provides for artists and bands. Some have even gone so far as to say now musicians can pretty much “do it themselves”, that is, set up their own online business to market and sell their music successfully. It is an interesting idea, and it will be interesting to see how far an artist could develop going it alone.

It is undeniable that the internet provides a good marketplace for music. The yearly amount of digital downloads is growing exponentially, with more and more people purchasing their music online now than ever. It is quite inexpensive for an artist to sell music straight from their website (digital or otherwise), and services like Record Union are working hard to make sure that it is possible for any aspiring artist to distribute and sell their music on online music stores around the world.

So the market is there, the capacity to distribute and sell is there, what of marketing music and getting new fans? The internet also ranks quite highly on this front as well. When it comes to developing new fans, social networks are a great way to get people talking about your music and joining your mailing list. There are many great services which are designed to introduce people to new music (such as Last FM and iLike). When it comes to getting people to gigs on the weekend, the internet has made this a lot more transparent. But can artists really “do it themselves”?

The question which arises is, do what themselves. Sure, it seems entirely possible for artists to make a nice little sum of money from selling their music online, play packed venues and achieve a level of respect and notoriety. If one believes “1000 true fans strategy” is realistic, then artists can make a nice salary.  But mega stardom? Platinum hits? Champagne baths? It is as yet unclear whether the internet can single handedly produce such “successes”, they require some very well tuned marketing machinery which its diversified and comparatively fragmented environment does not support.

However, you must agree, that If the internet can help more artists make a living doing what they love, this itself is a great achievement. It seems likely that the internet will have its own mega stars, but how they will materialise, or whether this will be achieved separately from the old record structure is hard to say. But at the end of the day, its always good music which will prevail, and the internet does give us access to a lot of this!