Today we are today excited to announce another new partner. WaWaWa is the largest legitimate independent download store in China. Created exclusively for mainland Chinese consumers, the store delivers DRM-free mp3’s via a monthly subscription plan. The service also allows subscribers to stream their downloads from any location providing access for the 40% of Chinese users who access the web from Internet cafes.

A recent survey by Beijing-based research group Music 2.0 found that a third Chinese music consumers are willing to pay for downloads. In the study, listeners cited their current inability to find non-mainstream music and desire for better niche and foreign music discovery tools as chief among the reasons for this. Previously non-mainstream music was mainly available through unauthorized services. So as you can see, Wawawa is in many ways a landmark music service directly tailored to the needs of Chinese listeners.

We hope that by providing music to this platform Record Union will open the doors to the Chinese market for independent and unsigned bands from around the world, and help satiate the hunger that Chinese music lovers have for niche foreign music.

We will send our entire catalog to Wawawa in the coming week. As always, if you would for some reason not like your music featured in this store please contact content(at)recordunion.com before Wednesday 10th March, 16:00.

The Basepoint Media digital platform provides content to a large range of stores and services located in Denmark, Sweden, Norway, Germany and a number of other European countries. Their platform comprises a flexible solution which allows any label, retailer, brand or service to offer digital music and film purchases from their website. Record Union are pleased to have just finalised a deal which will enables us to provide music to Basepoint and all their affiliates. Click here to see a list of Basepoint Media´s existing clients. Record Union are very pleased to add yet another great partner to the list of services we deliver music to.

We will send out entire catalog to Basepoint Media next week. If you would for some reason not like your music featured in their catalog, please contact content(at)recordunion.com before Sunday 7th March, 16:00.

Drum roll, please! Record Union are proud to present our very first video. It is intended to introduce new people to the service, and communicate what Record Union are all about. We would like to thank Jeremy Irons & The Ratgang Malibus for letting us use their music for the video. Enjoy!

Peoples Music Store offer a unique way for listeners to purchase and explore music, and because of this provides some great promotion opportunities for artists. Today we will have a look at a few of them.

Unlike other stores, everyone can become a shopkeeper on Peoples Music Store - it is truly democratic. As a label, promoter, manager or just plain old music enthusiast you can (free of charge) create and design your own storefront and stock music existing on the service. If you have distributed music with Record Union, your music will be available in the stockroom. When people buy music from your store, you earn points which you can use towards buying more music.

As an artist, the trick is to find storekeepers who would be interested in stocking and even promoting your music. This shouldn’t be too difficult, as the store search function enables you to sort stores by genre and the diversity of stores is impressive. Most members of the storekeeper community are also passionate about music and generally open to listening to and adding new music to their store. Once you have contacted the store owner and introduced yourself, they may even write a review of your music or list it as a featured release. Like with bloggers, podcasts etc. its all about building relationships.

If you run your own label, you have the opportunity to build your own storefront and attract buyers to check out artists you are releasing. Directing fans from individual artists to your store is a good tactic, because there is every chance they will check music from other artists you have in your stockroom.

The truly wonderful thing about Peoples Music Store is that one quickly notices that it has a strong community behind it and really is effective in introducing listeners to new music, while also providing music enthusiasts an output for their passion. Listeners flock to stores they trust to find new sounds, and the storekeepers are eager to list the best music within their genre which may just as well be from indie/unsigned artists.

If Peoples Music Store is new to you then you should have a closer look. Whether an artist or label, we think it is definitely a channel you should consider utilizing in your promotion campaign. Peoples Music Store also have a number of social networking tools to increase the viral effectiveness of your efforts.

There is no doubt that 2009 it has been an exciting year for Record Union. In May Record Union set out with the bold ambition: to democratize the access to digital distribution. By putting comprehensive digital distribution within the reach of all artists, our aim was to set out to strengthen independent music all around the world. The overwhelming enthusiasm and support we have received is making this ambition a reality, and we look towards 2010 with the same eagerness and ambition with which we set out.

The launch of a music service is never without its challenges, but thanks to the feedback, constructive criticism, and above all, the patience of our users we were able to overcome many of these. We promise that we will work even harder in 2010 to build and improve our service.We have some great new partnerships lined up, and will be adding new functionality to the website which we are certain you will all appreciate.

We would like to thank all those who support our vision and are part of Record Union; all the artists, the A&Rs, our trusted partners and of course all of those who love music as much as we do. Without you, we would not have made it this far.

We wish you a great end of 2009, and the best of luck in the year to come.

Liberate the music.

A few members of the Record Union team were recently discussing some of the gigs they had been to the last few weeks, and an important marketing point came up which will serve as the basis of today’s advice. The point is that if you are playing live in front of an audience, make sure they leave knowing who they saw!

Here is the story. There was an open mic at one of the local rock bars here in Stockholm and a band were playing who were seriously good. The crowd was engaged, the lead singer was doing all the right moves and they were quite honestly tearing the place apart. They played a great set, said their thanks and left the stage. However, at no point did they give their name. When they arrived, they said hello, began their opening song - when they closed they left with not so much as a hint at what they were called -let alone where people could find them online. Not only is this a real shame, but quite frankly, it is bad marketing. In desperation fellow gig goers were consulted, and yet again, a dead end - they didn’t know their name either.

So, please, if you are playing live do not make this mistake yourself - introduce the name of your band clearly, as many times as possible. Make it stick. A band who is good at this is Allout (pictured above) whose members include Record Union´s head designer. During gigs, Peter will scream variants of “Allout, Allout, we are Allout, dont forget it, Allout, no spaces, just Allout” before the opening song, in between songs, and even during songs - amusing the crowd but also providing a few memorable moments. People  wont forget their name in a hurry.

Furthermore, if you are getting a good vibes from the audience, why not drop some more information? A MySpace address, a quick note that people can find you on certain popular streaming services. If you are feeling ambitious, you can even print some cheap flyers to hand out at the end of the gig.

People love to talk about “this amazing band they say the other night” but how can they market you if they don´t know your name?

Record Union are excited to announce that another new partner has been added to our ever growing distribution portal, it´s called Thumbplay!

Thumbplay are a major player on the US market and the fastest-growing provider of mobile content in the US. They feature licensed music, video and games from some of the world’s largest entertainment companies, as well as several independent labels. For those who would like to gain entry into the mobile market in the US, this is a perfect digital service provider. For you who are already focused on the US market, this provides an excellent opportunity to make your music mobile and for your fans purchase your music via their phone.

Record Union will send our entire catalog to Thumbplay later this week. If any of you would not like to have your music delivered to this excellent obile provider, please email content@recordunion.com before Sunday 20th December, 16:00 CET.

Fantastic news! Record Union has now secured a distribution deal with yet another major music service. Lime Wire, maker of the popular peer to peer client, launched LimeWire Store in the spring of 2008, selling fully licensed content from an array of artists and labels. Listeners can pay for music in a number of different ways, including monthly subscription models which enable them to download a certain ammount of songs, or a standard pay as you go model. All of their songs are offered in 256kbps MP3, DRM free. LimeWire Store’s music team is committed to providing participating artists and labels unique promotional opportunities with exclusive releases, targeted marketing and events.

Record Union will soon send our entire catalog to Limewire Music Store. If for some reason you would not like your music to become available on this service, please contact content@recordunion.com before Friday the 18th December 16:00 CET.

We are excited to announce that Record Union will now be collaborating with The Peoples Music Awards! Together we will work hard to create even more opportunities for independent artists around the world.

For those who don´t know about them, The Peoples Music Awards are the first and only global unsigned music award, and are dedicated to aiding the discovery of new independent music. Record Union are really impressed with the awards, and think it provides a great platform for aspiring independent musicians to grow their fan base and gain the recognition they deserve.

The way the awards works is that independent artists, bands and producers can upload their music on www.thepeoplesmusicawards.com, and the general public and a panel of music industry representatives can listen and vote on their favourites. There are various stages to the voting, but their music player and voting system makes this all very straightforward. The winners are announced in there swanky awards ceremony which is this year held in London, and is broadcast all over the world. Next year, we are excited to announce that the Record Union A&R network will be among those sitting on the judges panel.

If you are determined to achieve success in music, then The Peoples Music Awards may just be that extra push which you need. Signing up is free, so head over to their website and sign up now!

Fantastic news! Crescendolls are the official winners of Jack Rocks Sweden 2009. They made it through three rounds of tough voting by a panel of respected judges to make it to the finals held in Stockholm last night. Four bands battled it out onstage in front of a select audience, but in the end it was Crescendolls who clinched it. Inside sources tell us that it was a close run thing between Crescendolls and Oholics, both bands currently distributing their music with Record Union. For you Swedish speakers, you can read more about Crescendolls and the Jack Rocks competition here.

Record Union would like to congratulate Crescendolls on this impressive feat, and wish them the best of success in their bright future.