Today we are today excited to announce another new partner. WaWaWa is the largest legitimate independent download store in China. Created exclusively for mainland Chinese consumers, the store delivers DRM-free mp3’s via a monthly subscription plan. The service also allows subscribers to stream their downloads from any location providing access for the 40% of Chinese users who access the web from Internet cafes.

A recent survey by Beijing-based research group Music 2.0 found that a third Chinese music consumers are willing to pay for downloads. In the study, listeners cited their current inability to find non-mainstream music and desire for better niche and foreign music discovery tools as chief among the reasons for this. Previously non-mainstream music was mainly available through unauthorized services. So as you can see, Wawawa is in many ways a landmark music service directly tailored to the needs of Chinese listeners.

We hope that by providing music to this platform Record Union will open the doors to the Chinese market for independent and unsigned bands from around the world, and help satiate the hunger that Chinese music lovers have for niche foreign music.

We will send our entire catalog to Wawawa in the coming week. As always, if you would for some reason not like your music featured in this store please contact content(at)recordunion.com before Wednesday 10th March, 16:00.

Getting signed to a serious record label is the aim of many musicians, and for good reason. Labels can offer unparalleled support, resources and experience in producing and releasing music. Many also have established media contacts and have a deal of promotional clout which can help you increase your listener base and music sales. They will also take care of many of the time consuming day to day management of you or your band, and let you get on with what you do best - creating music.

Now, Record Labels don´t do all of this just for the fun of it. Rather, they do it as an investment. Record Labels are a business, and just like all businesses they make risk calculations. To make yourself attractive to Record Labels they must see you are an attractive investment; that once they invest money in you they will at least get it back.

It is undeniable that the onset of the digital music revolution has created amazing new possibilities for independents, both when it comes to distribution and promotion. However, it is also an environment which has made it harder for many Record Labels to sell music. The traditional marketing machinery has lost traction, and the diffuse Internet music environment has made the access and consumption of music far more diversified. Even with money to throw around, the chance and scale of success has become smaller. Once the traditional music industry adapts, or we see the rise of more influential and innovative digilabels, they will have a hard time making the same kind of money as they once did.

In this climate of uncertainty, risk calculations become all the more prevalent. So, to get signed you must make yourself as attractive as possible. Raw talent won´t hack it anymore, not by itself. They don’t have the time, resources or money to nurture you from infancy. If you are looking to get signed, the Internet is a great place to develop your art and show the labels you got what they want.

A decent track record of digital sales is a strong plus factor, and nothing illustrates an active and engaged fan base like having thousands of plays on streaming services. Focusing on improving the scale and force of your live performances, selling merchandise and playing festivals are also plus factors when looking to gain label interest. The bottom line is that a Record Label is a business. A good business makes money. In an uncertain environment risk becomes more prevalent. So if you want a Record Deal, a wise thing would be touse the great possibilities in the online environment to make yourself into an irresistible investment.

Drum roll, please! Record Union are proud to present our very first video. It is intended to introduce new people to the service, and communicate what Record Union are all about. We would like to thank Jeremy Irons & The Ratgang Malibus for letting us use their music for the video. Enjoy!

Peoples Music Store offer a unique way for listeners to purchase and explore music, and because of this provides some great promotion opportunities for artists. Today we will have a look at a few of them.

Unlike other stores, everyone can become a shopkeeper on Peoples Music Store - it is truly democratic. As a label, promoter, manager or just plain old music enthusiast you can (free of charge) create and design your own storefront and stock music existing on the service. If you have distributed music with Record Union, your music will be available in the stockroom. When people buy music from your store, you earn points which you can use towards buying more music.

As an artist, the trick is to find storekeepers who would be interested in stocking and even promoting your music. This shouldn’t be too difficult, as the store search function enables you to sort stores by genre and the diversity of stores is impressive. Most members of the storekeeper community are also passionate about music and generally open to listening to and adding new music to their store. Once you have contacted the store owner and introduced yourself, they may even write a review of your music or list it as a featured release. Like with bloggers, podcasts etc. its all about building relationships.

If you run your own label, you have the opportunity to build your own storefront and attract buyers to check out artists you are releasing. Directing fans from individual artists to your store is a good tactic, because there is every chance they will check music from other artists you have in your stockroom.

The truly wonderful thing about Peoples Music Store is that one quickly notices that it has a strong community behind it and really is effective in introducing listeners to new music, while also providing music enthusiasts an output for their passion. Listeners flock to stores they trust to find new sounds, and the storekeepers are eager to list the best music within their genre which may just as well be from indie/unsigned artists.

If Peoples Music Store is new to you then you should have a closer look. Whether an artist or label, we think it is definitely a channel you should consider utilizing in your promotion campaign. Peoples Music Store also have a number of social networking tools to increase the viral effectiveness of your efforts.

Record Union are excited to announce that another new partner has been added to our ever growing distribution portal, it´s called Thumbplay!

Thumbplay are a major player on the US market and the fastest-growing provider of mobile content in the US. They feature licensed music, video and games from some of the world’s largest entertainment companies, as well as several independent labels. For those who would like to gain entry into the mobile market in the US, this is a perfect digital service provider. For you who are already focused on the US market, this provides an excellent opportunity to make your music mobile and for your fans purchase your music via their phone.

Record Union will send our entire catalog to Thumbplay later this week. If any of you would not like to have your music delivered to this excellent obile provider, please email content@recordunion.com before Sunday 20th December, 16:00 CET.

Fantastic news! Record Union has now secured a distribution deal with yet another major music service. Lime Wire, maker of the popular peer to peer client, launched LimeWire Store in the spring of 2008, selling fully licensed content from an array of artists and labels. Listeners can pay for music in a number of different ways, including monthly subscription models which enable them to download a certain ammount of songs, or a standard pay as you go model. All of their songs are offered in 256kbps MP3, DRM free. LimeWire Store’s music team is committed to providing participating artists and labels unique promotional opportunities with exclusive releases, targeted marketing and events.

Record Union will soon send our entire catalog to Limewire Music Store. If for some reason you would not like your music to become available on this service, please contact content@recordunion.com before Friday the 18th December 16:00 CET.

We are excited to announce that Record Union will now be collaborating with The Peoples Music Awards! Together we will work hard to create even more opportunities for independent artists around the world.

For those who don´t know about them, The Peoples Music Awards are the first and only global unsigned music award, and are dedicated to aiding the discovery of new independent music. Record Union are really impressed with the awards, and think it provides a great platform for aspiring independent musicians to grow their fan base and gain the recognition they deserve.

The way the awards works is that independent artists, bands and producers can upload their music on www.thepeoplesmusicawards.com, and the general public and a panel of music industry representatives can listen and vote on their favourites. There are various stages to the voting, but their music player and voting system makes this all very straightforward. The winners are announced in there swanky awards ceremony which is this year held in London, and is broadcast all over the world. Next year, we are excited to announce that the Record Union A&R network will be among those sitting on the judges panel.

If you are determined to achieve success in music, then The Peoples Music Awards may just be that extra push which you need. Signing up is free, so head over to their website and sign up now!

Dear friends, we are pleased to inform that 184 Record Union releases have just now been added to the Spotify catalog (a total of over 1200 tracks). We know that many of you have been waiting for this update, and that some may be waiting still. We assure you that both Record Union and Spotify are doing our utmost to get your music on this popular service as efficiently as possible. We have put all the new releases into the following spreadsheet.

Among the many gems in the new release, here are few we have selected to highlight:

Babylon´s Burning by Babylon Bombs
Dark Dont Smile by The Swiines
Malmö Kallar by Trevolt
Powertrio Proudly Presents Ten Out Of Ten by Crescendolls
Moving on by Trippy Wicked and the Cosmic Children of the night

Digital explosion is a perfectly suited name for the dance/electronic/trance outfit hailing out of Turku, Finland. Their music is digital, and most definitely explosive! With catchy electronic hooks, rapid beats and soaring fast paced synth, the tunes will be buzzing through your head long after you have ceased listening.

The element of Digital also carries another relevance for the band, who first met their success selling MP3s on MP3.com in 2000. They hope to fuel this success and feed their loyal fanbase with their last 2 releases, one called “Electronic Revolution”, and the other a selection of their previously released material (adequtely entitled “Selection“). Find them on Spotify here.

This really is dance music at its highest quality, and one can only imagine what kind of havoc it reaps when unleashed on the dancefloor. Give them a listen on the player in the sidebar to find out what what we mean. “Summer in Belize” is simply nuts.

We thought we would try something new here on the blog today and post a Record Union Spotify playlist. Contained in the list is a selection of tracks from Record Union artists which we think captures the spirit of the weekend! Maybe something to put on before you head out and see you friends? or something to keep the festivities going and the end of the night? Well, you decide! You can find the playlist HERE. Let us know what you think!

Next week, we will post a playlist of music selected by our A&Rs, so watch out for this too. You can find all the playlist created by Record Union and rate them on Share My Playlists. From the all of the Record Union team, have a super weekend!