The “Next Big Thing” is gearing up to to be one of the biggest music competitions to hit Sweden in modern times. A music competition…with a twist. See, the Next Big Thing will not have a panel of “expert” music judges from the established music industry deciding who are the winners and losers. No no. In the Next Big Thing it is the fans and music fanatics who become the jury, and both fans and artists will have the chance to win some sweet sweet prizes. Even better is that this massive competition is targeted at unsigned artists.

Record Union have been selected as the official digital distributor of the competition and are firmly behind the concept. Not only does it offer aspiring artists and bands in Sweden a superb platform to increase their fanbase and promote their music to a new audience, but by putting the listeners at the forefront, it empowers fans and artists to a new level. Empowering artists and fans is what we are all about, too.

There are a crazy amounts of prizes on offer, festivals to play and cities to tour. If you are an independent and unsigned band in Sweden the Next Big Thing is an opportunity you don’t want to miss. Head over their website for more info on how to enter.

Tomorrow, the competition begins!