As you may have heard Europe’s favorite streaming service Spotify has now opened its doors to listeners in the United States. As a resident of the US you can choose between two subscriptions models “Premium” and “Unlimited” – Spotify Free accounts are currently invite only.

This launch in the US is creates nothing but opportunity, both for those of you who already have your music on Spotify - but also also for us here at Record Union.

More people tuning in to discover and share music on Spotify mean more potential listeners within a few clicks of yours! As you know, Spotify is a great promotional tool and with more people tuning in there is even bigger potential to reach out to new listeners and boost your plays.

This is also exciting new for us here at Record Union. If the launch of in Europe was anything to go by, there will be a storm of new artists and labels wanting to get their music in the Spotify catalog. As one of the recommended routes for indie artists and labels onto Spotify we at Record Union are gearing ourselves up to receive them with open arms.

Being there from the beginning we have seen many examples of the way in which Spotify has helped independent artists reach out to new audiences in ways never thought possible – with the launch of Spotify in the United States we are looking forward to seeing this continue.

We are excited to announce that Record Union will now be collaborating with The Peoples Music Awards! Together we will work hard to create even more opportunities for independent artists around the world.

For those who don´t know about them, The Peoples Music Awards are the first and only global unsigned music award, and are dedicated to aiding the discovery of new independent music. Record Union are really impressed with the awards, and think it provides a great platform for aspiring independent musicians to grow their fan base and gain the recognition they deserve.

The way the awards works is that independent artists, bands and producers can upload their music on www.thepeoplesmusicawards.com, and the general public and a panel of music industry representatives can listen and vote on their favourites. There are various stages to the voting, but their music player and voting system makes this all very straightforward. The winners are announced in there swanky awards ceremony which is this year held in London, and is broadcast all over the world. Next year, we are excited to announce that the Record Union A&R network will be among those sitting on the judges panel.

If you are determined to achieve success in music, then The Peoples Music Awards may just be that extra push which you need. Signing up is free, so head over to their website and sign up now!

We have received feedback recently from artists who would like us to post more articles about how to promote and market music as an independent/DIY musician. Not ones to ignore such feedback, we will put on our promotion hats and post a new promotion related article every Monday. Here is the first of the series!

The Mailing List

The importance of a well managed mailing list cannot be understated. Having a strong database of email addresses to fans is very important, and if you are not putting some effort into developing your mailing list it is fair to say you really should be.

A mailing list is your number one way to communicate with your fans about new releases, new videos, upcoming concerts and tours and other news. If used correctly, a mailing list can also help you nurture and solidify new relationships with fans. Asking for feedback on new songs, videos and photos, holding competitions, giveaways and generally engaging fans and making them feel more involved will do alot to strengthen your their ties do you.

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Dear Friends,

Record Union is proud to announce that a BETA version has now been launched! Yes, that´s right, we are now LIVE! We welcome all artists who wish to digitally distribute their music to visit www.recordunion.com, create a profile and upload their tracks! And for all you music enthusiasts, we welcome you to go and sign up for the A&R role!

This is a pinnacle moment for Record Union, and the beginning of our mission to democratize the access to digital distribution. We hope that our offer to artists, with no start up fee or maintenance costs, will encourage all aspiring artists to take advantage of the distribution possibilities the Internet offers. We believe that this will not only benefit artists, but also listeners. By giving the opportunity to all artists to distribute their music globally, listeners will have the chance to discover and appreciate music which has been hitherto unheard!

We have done our utmost to make sure the site is functioning smoothly, but if you encounter any problems please contact us on beta@recordunion.com and we will do our best to fix it as soon as possible. Please bear in mind that this is a BETA version, and that over the next few weeks we will be making adjustments to the website. If you have any other feedback or suggestions for how to improve the website, we would be glad to hear from you!

Dear friends. Record Union is pleased to announce that we will be collaborating with the Peace & Love festival this summer, selecting artists to perform at infamous P&L Showcase. Peace & Love is the second largest music festival in Sweden, drawing tens of thousands to the cosy Swedish city of Borlänge to enjoy 5 days of music and festivities.  The festival runs from the 22-27 June, and this year´s line up is looking as good as ever, with a diverse selection of quality acts taking the stage.

The P&L Showcase expresses Peace and Love´s commitment to nurturing up and coming independent and unsigned talent. This year, three organisations are collaborating with Peace and Love to fill the P&L showcase scene with the best upcoming artists in Sweden – Record Union is honoured to be one of these organisations. We are looking forward to giving 3 artists the chance to take the stage and show their stuff in front of thousands of eager festival goers.

We call on all bands wanting to hit the indie stage at Peace and Love this year to contact us at the following email address: peaceandlove@recordunion.com. Please cite the motivation for why you would you would like to be chosen for this opportunity, and provide a link to your myspace page or website. Record Union will evaluate each application in correspondence with our A&R network, and announce our selection at the beginning of June.  For all the rest of you, see you at the festival!

Yes, it can! If your goal as an artist or band is to sign with a Record Label, then having a good online sales record will definitely increase your chances of securing a deal. Many Record Labels, especially the majors, are prone to calculating the risk involved with investing their resources into making an artist or band successful, which makes sense. Most labels aren’t going to throw money at a band which they don´t think has a chance of succeeding (i.e. making money). With this in mind, showing potential labels that you have been able to achieve a good amount of online sales will make you a more attractive prospect. In addition, having a good online following and a large mailing list will earn you brownie points too, as it shows that you have an existing fan base to build on.

The possibilities which have beeen ushered in by the digital music revolution has led many to believe that it is now possible to enjoy a successful career in music without signing to a Record Label, and this may well be true. But the online environment can just as well help artists looking to sign to a Record Label by giving them a platform from which they can develop their music.

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The term “unsigned” has historically been used by the music business as an almost derogatory remark to denote artists and bands who haven’t yet signed to a label, be the label independent or major. Almost as if to say that the band isn’t “good enough” to be offered a record deal or that since they haven’t signed a deal, they have not yet reached “success”. There are a number of things wrong with this.

Firstly, there are many great bands and artists without record deals playing superb music on local scenes and circuits around the world. Playing smaller and more intimate gigs, they are the lifeblood of local scenes and perform a important cultural role. Moreover, the internet has served to make a lot more music open to discover by a lot more people, and we realise there is a wealth of talent out there untapped by record labels. Being signed to a label is by no means a necessary measure of an artist’s talent or their capacity to create great music.

Secondly, there are a number significant benefits to the independence associated with being unsigned, and it is possible to enjoy a successful career in music without signing to a Record Label.

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A little while back we wrote an article about the so called “music like water” debate. The idea behind “music like water” is that instead of paying a per unit price to purchase music, listeners instead pay a fixed price to stream music from an existing library. For some, this set up signals the future of the music consumption. For some, the reinstatement or a centralised distribution/consumption oligopoly.  However, these fears should be allayed, for there are some great streaming services now on the market, such as Spotify, Last FM , Deezer, Lala, Napster which are determined to keep their library open and diverse.

From a listener perspective, streaming services have some distinct up-sides. Subscription based services generally allow streaming of unlimited amounts of music until the subscription expires – this makes the music they listen to “feel free” even though the artists are earning money from their music. Advertising based services work in the same way, though you might have to put up with advertising in between songs or some banners here and there. This “feeling free” aspect is quite in tune with how many listeners would prefer to engage with music, and may well dissuade them from not paying for their music – which is great for artists. Though pay out structures vary between services, artists usually receive money based on the percentage of times their music has been played relative to total plays.

Streaming services provide a viable option to those who would like to listen to music for a fixed cost or don’t mind advertising. Streaming services which are similar to radio in that they decide what track comes next (e.g. Last FM) lend themselves well to music discovery, whereas click-to-play services (e.g. Spotify), allow people to chose exactly which track they want to play. All in all, providing the mechanism is in place to make sure artists receive their share from the revenues, and that streaming libraries remain open and accessible, streaming services provide a good balance to the per-unit structure many of us are accustomed to.

MIDEM is the place for people and organisations working with music to meet, network and get exposure. It is not surprising, then, that Record Union will be there! If you would like to meet up and chat with what will soon be a major player in the online distribution market, contact us at proposals@recordunion.com and we would be more than happy to organise a meeting.