Lizette is an unpredictable club-kid born in Stockholm but should be in New York for lots of good reasons. The best I know is to suck my audience into my own little universe and give them a holistic experience where the feeling and the visuals are just as important as the music itself. I’m a fast, energetic, and stubborn bastard and have been a hard-working, independent artist since 2010. The road here has been very crooked, but I have accumulated a lot of useful knowledge through my own and others’ experiences.
We are launching Unlimited – a flexible pricing plan to suit every artist’s creative process. Unlimited allows you to release as many tracks as you want for a fixed price, from $4.99/month. We got the chance to talk more about creativity with Record Union artist Lizette Lizette.
Tell us what a typical day looks like. (Working during night hours, juggling with another job on the side, early morning walks? What is crucial for you and your creativity?)
I always start the day with a giant cup of coffee, and then I go and work out at my gym; that’s a perfect start to the day! When I get home, I’ll have a shower and lunch, and after that, I’m ready to start the day.
Being an independent artist, much of the time I spend is administrative – I book meetings, keep in touch with and feedback to all my brilliant partners that help me with production, photos, videos, bookings, etc. My songwriting comes in waves. I see it as a cycle. I gather inspiration – write music – produce – record videos and take pictures – prepare for release – release music and do PR – go out and play/tour. And then it starts all over again. Right now, I am in the production/photo/video-creating period. When I’m not occupied with all of this, I’m studying to become a nurse and have worked to help people with various disabilities for many years. It’s a perfect job for me because it’s often an enjoyable, kind, and open work environment. Besides, I can work weekends and night time, allowing me to earn more, which means that I can spend less time working and more time creating. I need to have inner peace to be able to channel my creativity.
What inspires you the most?
Everything ugly, forgotten, and forbidden. I love digging in old garbage and finding the most forgotten and amusing things, both visual and sonic influences. I am also incredibly influenced by my extraordinarily creative and magical friends Butcher Queen, Leffe Crumlove, and Grebnellaw. They are super important.
What does creative freedom mean to you?
Working as I do now, I have full control and get to decide everything and work with my people who have a like-minded approach. I am a little boss who is quite good at presenting my creative ideas so that others can relate and understand to the fullest, which makes it exactly like I thought in my head. For example, I love when it feels like a video creator has taken a USB and inserted it into my brain and from that creates my perfect music video.
As we know, working with creativity rarely goes in a straight line. What is your creative process like?
It always starts with me walking around town and getting a lot offlashes of genius. I get a feeling, I think of a movie, a melody, and then I just run home and write and produce from there. It often goes very fast. Actually, I can put together music for an album in only 1-2 months. Then a creative concept is created in my head that connects everything, and after that, I call my fantastic co-producer and band member Gabriel to book a few days of production and fine-tuning. By then, I usually already know how everything should sound, and I try to guide him in my vision, which he always understands in a flash because we can communicate telepathically with each other.
What do you find challenging about being an independent artist?
To be taken seriously and to be heard. It has been very tough, and it took a long time and a lot of hard work to even keep my head above water. It has often felt hopeless, but my partner Nicklas is my best mentor and coach and often brings a lot of knowledge and wisdom. He supports me to keep going because sooner or later, it will break through. According to him, long and faithful service usually pays off, so I try to have it a bit like a mantra when everything feels too hopeless and heavy.
Do you have any tips and tricks when feeling stuck in your work? (For example, have you ever had writer’s block, and if so, what did you do to get through it?)
Either I go out for a walk and try to connect with the universe to “download” creative visions, or I’ll meet up with my partner or friend and have some bubbles and chat about it. I usually end up getting a lot of good advice and ideas from them. They are super essential and significant support for me.
So, when you’re finally getting the creativity flowing, how do you know when a track is done? And how do you feel when you release it for others to listen?
I bounce out the track and go for a walk again, where I put on my headphones and immerse myself in the song’s universe. I’ll let my body feel if the piece is ready or not.
When I finally release it, I usually feel very calm and relaxed because I’m satisfied with it, but what’s most demanding is doing all the PR work. It stresses me out to ask for strangers’ attention, but the work has to be done, so I try to do it without thinking that much about it. I become like a braindead robot.
Last but not least, what’s your next step? Do you have any projects in the pipeline?
My third album will be ready soon! So now I’m shooting lots of videos and waiting for corona to calm down. I probably don’t want to release something before things have settled, and I have had the chance to polish my PR skills a bit. The next release has to be the best one so far, so I don’t wanna waste this opportunity.