The Denniz Pop Awards comprises of a selection of music prizes awarded annually to talented aspiring artists, songwriters, and producers who’s got that special oomph to succeed. Would you like to share your songs with some of the biggest names in the music industry? And how about cashing in $10,000 to fast-track your career? We would love you to apply to these prestigious awards, the last day to enter is June 30!
The non-profit Denniz Pop Awards was founded in 2013 by former members of the legendary Swedish music studio Cheiron. The Stockholm-based studio and its legendary music producer Denniz Pop was behind some of the most famous songs in pop music history by artists such as Britney Spears, Backstreet Boys, N’Sync, Ace of Base, Dr. Alban, and many more.
The goal of handing out the awards on a yearly basis is to help new songwriters, producers, and artists continue the legacy of Denniz Pop who passed away at the young age of 35 after a short battle with cancer in 1998.
To find out more about the vision of the organizers, we spoke to Swedish music producer and Denniz Pop Awards founder Jacob Schulze about the music makers of the future and how this award could help them succeed.
Record Union: You’ve been in the music business for a really long time. How do you think the opportunities for rookie talents have changed during these decades?
Jacob Schulze: I think they have changed a lot. First of all, the technical developments make it much easier to work together with people from other countries. There is also a lot of music schools with a good education that also opens up a lot of opportunities and networking. One other big difference is that you no longer need to be signed by a record label to release your music and be successful with all these different streaming platforms.
Record Union: While being an independent artist today means a lot of control over one’s work and creativity, it also means a lot of challenges, responsibilities, and getting the right kind of support. How do you see the music maker of the future and how do you think the Denniz Pop Awards is able to support this type of creative?
Jacob Schulze: Again, I need to mention all these new different technical opportunities and platforms. When everything becomes more digital it’s also much easier to secure music rights, which is very important as an artist or if you are a songwriter or producer. Denniz Pop Awards’ mission is to uplift undiscovered musical talents of tomorrow from all around the world and put them in direct contact with the elite of the industry. Our vision is that Sweden’s fantastic musical heritage will live on in the same fine spirit as the one that Denniz Pop created. This year we find our role extra important since it is economically tough for many musicians due to COVID-19. We are very happy that we still hand out cash prizes to the rookie winners, $10,000 each. We also have a supportive role for our nominees and winners. If they want extra support, we can guide them in the right direction. To be successful in this industry, you need much more than just the music.
Here are the categories we encourage you to apply to:
International Rookie Award: For the most aspiring international songwriter, producer, artist, or band of the year. The winner will receive a Denniz Pop Awards sculpture and a $10,000 USD cash prize.
Rookie Awards Songwriter / Producer: For the most aspiring Scandinavian songwriter or producer of the year. The winner will receive a Denniz Pop Awards sculpture and a $10,000 USD cash prize. The prize is partly financed and supported by SKAP (The Swedish Society of Songwriters, Composers and Authors).
Rookie Awards Artists / Band: For the most aspiring Scandinavian artist or band of the year. The winner will receive a Denniz Pop Awards sculpture and a $10,000 USD cash prize.
The jury consists of industry giants, artists, producers, songwriters, and tastemakers such as Carly Rae Jepsen, Max Martin, Rami Yacoub, Jacob Schulze, Laleh, Tove Lo and more. Together they shape the global industry of today and uplift the extraordinary talents of tomorrow.
Head over to the Denniz Pop Awards website for more information and make sure to submit your music!