Yet another week has passed in lockdown, and we hope you are taking care of yourselves while staying safe. This week we handpicked the most important music industry news to help you stay up-to-date on what’s happening out there. Read the latest updates on the pandemic’s effects and the joint efforts of the music industry, check out the new amazing feature Spotify just launched, and get some creative inspiration for the weekend ahead.
If you are a music professional whose livelihood has been affected by the global pandemic, you should apply for MusiCares’ relief funding. They offer grants up to $1,000 and the application requirements are simple and straightforward.
Global Citizen, the organizers of One World: Together at Home livestreamed benefit show, have reported that the eight-hour concert raised $127m. The concert was co-organized by Lady Gaga and WHO, funds will be split between WHO and charities.
Guardian columnist John Harris takes a look at the grave situation musicians and venues are facing amidst all the cancellations of concerts and festivals. He points out that while the circumstances are distressing, there is a lot that fans cans do to support their favorite artists.
How are DJs, clubbers, and organizers in Berlin coping with the absence of nightlife? This article investigates the consequences of the European party capital’s lockdown from three different points of view. Can online streams save the city’s clubbing industry?
Considering the current situation, it’s highly unlikely that DJs will be spinning records for a proper crowd anytime soon. You might say that livestreams got a proper audience as well, but the problem is that while the audience gets their entertainment, artists don’t really get paid.
Up until now, the worst scenario seemed to be that all major events will be postponed to later this year. Los Angeles Mayor Eric Garcetti warns that large gatherings such as concerts and festivals might not be approved in the city for at least one year.
While a number of high profile artists are livestreaming virtual performances, they don’t do it for the sake of filling financial gaps. However, it’s not the same story for independent musicians who won’t make it without the financial support of their fans. This is their story.
Donations made to the Australian charity Support Act through Spotify’s COVID-19 Music Relief Program will be matched dollar-for-dollar by the streaming service, up to a total of $10m. Spotify will also make a separate donation.
COVID-19 left us with many questions and uncertainties but if we want to focus on the positive side of things, it also brought us the mecca of live streaming, connecting artists and their audience like never before. This article looks at the technical aspect and the future of this phenomenon. You can read another great article on the topic on Billboard.
The platform will waive its fees once again on May 1st for a 24-hour period. All proceeds from sales will go directly to artists and labels. The previous direct-to-artist sale on March 20 generated over $4.3m. Fingers crossed for the same success this time.
Apple is extending the global reach of its digital services with launching in 52 more countries, including two dozen in Africa. The new territories can now enjoy a free six-month trial and locally-curated playlists focusing on local music and genres.
The browser-based version of Apple Music can now be accessed on Windows 10, Chrome OS, and Linux. This means that you no longer need to have iTunes or the Music app to stream your favorite tracks and playlists on Apple Music.
Spotify has launched its promised in-app fundraising feature for artists. Musicians can now raise money for themselves, their band, or a verified charity during the COVID-19 crisis, directly through the Spotify app. Let’s make the best out of it!
Some food for thought from journalist Emilie Friedlander about the oh-not-so-glamorous life of independent musicians, the brave new world’s gig-economy workers. Should we let go of the idea of “independent music” and instead fight together in a broader labor movement?
Once signed to Interscope Records, the rapper doesn’t care about life-changing million-dollar label offers anymore. “The next move is goin’ fully independent / And any label offer under hundred mill’ is just offensive.” Great lyrics, inspiring read!
VICE’s i-D mag asked a handful of artists to share how the lockdown has impacted their mental health. Read the article to find some inspiration and ideas for collaboration and some great advice if you’re struggling with creativity.
New Jersey post-hardcore band Thursday is repurposing their leftover band t-shirts to make face masks recommended by the CDC for use in public. They donated the fabric to grassroots sewing collectives and also started selling branded face masks on their website.
Now that you have all the time in the world to write and release music during the lockdown, it’s good to save some time to read about how you should do it. Learn how to optimize your promotion on streaming platforms and social media with this free ebook.
Check out the Music Tectonics podcast’s latest episode! Their inspiring guest is entrepreneur Andy Levine who talks about his new startup Topeka. The platform gives artists an opportunity, so you can cash in for online fan conversations, digital house concerts, and Zoom serenades.
This weekend Ableton is bringing its Loop event all the way to your couch! Each day they will host a music-making challenge, share some amazing resources and inspiration, and there will be some livestreamed talks and demos as well. Tune in!
An in-depth article on why musicians should be focusing on building their brands slowly and thoughtfully instead of looking for that big break. It’s more important that you have a strategy than to show up on a playlist for a day. Read this article to find out why!